Why is Yvonne likely going to hire candidate Tara over other applicants?

Yvonne is likely to hire Tara because her image aligns with the branding and aesthetic of Yvonne's establishment. In the beauty business, the visual and personal representation of staff can significantly impact a client's perception of the service offered. An employee whose style, demeanor, and overall presentation resonate with the values and atmosphere of the business creates a cohesive experience for clients, enhancing brand loyalty and satisfaction.

While experience, salary expectations, and client base can influence hiring decisions, the importance of maintaining a consistent image within a beauty business makes alignment in aesthetics a crucial factor. Having employees who embody the essence of the brand not only enhances the ambiance of the establishment but also attracts clients who identify with that image, ultimately contributing to the business's success.