To increase visibility and attract clients, a business owner should focus on what?

Focusing on advertising is a strategic approach for a business owner looking to increase visibility and attract clients. Advertising allows a business to present its services, promotions, and unique selling points to a broader audience. By utilizing various platforms such as social media, local magazines, or digital ads, a business can reach potential clients who may not be aware of what it has to offer.

Effective advertising raises brand awareness and helps establish a presence in the community, resulting in more inquiries and appointments. It can also target specific demographics or customer preferences, ensuring that the message resonates with the intended audience. Overall, advertising is a cornerstone of client attraction strategies in the beauty industry, making it a key focus for business visibility and growth.