Given financial constraints, what is likely to be Laura's best way to market her new business?

Viral marketing is an effective strategy for businesses with limited financial resources because it relies on organic sharing among consumers rather than paid advertising. This method leverages social media and word-of-mouth to amplify reach and generate buzz about the business at a relatively low cost. Viral marketing campaigns often create engaging, shareable content that encourages customers to spread the word naturally, thus attracting a wider audience without the significant expenses associated with traditional media such as television commercials or print ads.

In contrast, print advertising and television commercials require substantial investments in production and placement, which may not be feasible for someone with tight financial constraints. Direct mail campaigns also entail various costs, including printing and postage, making them less suitable for a budget-conscious marketing approach. Consequently, viral marketing stands out as the most viable option for Laura to promote her new business effectively within her financial limits.